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PUMA Unveils SCOOT ZEROS x CHEETOS® Collection at Exclusive Foot Locker Friday Event in the Philippines
SCOOT ZEROS x CHEETOS®: PUMA’s Exclusive Collection Launch Event at Foot Locker
On March 22, 2024, PUMA, a global sports company, organized an exclusive launch event for the SCOOT ZEROS x CHEETOS® SS2024 collection at Foot Locker in Greenhills Mall, San Juan City. The event was attended by basketball players and media representatives, who were introduced to the latest collaboration between PUMA and Scoot Henderson, the Point Guard for Portland Trail Blazers.
PUMA collaborated with Foot Locker Philippines to create an Instagram-worthy in-store experience for attendees during Foot Locker Friday series.
The event was hosted by Migs Bustos, with music by DJ Rammy Bitong. It was full of fun booths that everyone could enjoy. Attendees had the opportunity to take larger-than-life photos at the Giant Cheetos Bag Photobooth and exchange them for prizes at the Snap & Win station.
At the event, basketball lovers had the opportunity to shoot hoops at the Shoot Like Scoot booth and the Basketball Arcade. Moreover, customers who made purchases during the event were treated to interactive experiences at two exclusive booths: Jenga Agenda and the Get Those Cheetos Wind Machine.
Customers who bought PUMA products on that particular day were invited to participate in the Jenga Agenda game. On the other hand, those who purchased items from the SCOOT ZEROS x CHEETOS® collection got the opportunity to enter the Get Those Cheetos Wind Machine booth where they could grab freebies.
The successful launch event solidified the bond between PUMA and Foot Locker, highlighting their joint dedication to providing top-tier products and experiences for Filipino sports enthusiasts.
The PUMA SCOOT ZEROS x CHEETOS is now available for purchase in select PUMA stores nationwide and online at the price of P5,900.
The PUMA SCOOT ZEROS x CHEETOS® basketball shoe is made of synthetic, mesh, and textile upper materials for breathability and durability. It features a PROFOAM EVA midsole, which provides instant cushioning and support, as well as a Formstrip lockdown system to keep your feet securely in place. The shoe is finished with a full-coverage rubber outsole that has an anti-slip traction pattern for better grip on the court. The design includes the Scoot logo and PUMA x CHEETOS® details, making it a stylish and functional choice for basketball players.
PUMA is a leading sports brand that has been designing, developing, selling, and marketing footwear, apparel, and accessories for the past 75 years. The company has been focused on pushing sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports.
The company collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. PUMA distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach, Germany.
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Read: PUMA launches new Suede XL in the Philippines
PUMA Unveils SCOOT ZEROS x CHEETOS® Collection at Exclusive Foot Locker Friday Event in the Philippines
Melo Villareal
Out of Town Blog