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Smart drives increase in 5G data traffic powered by the Philippines’ Best 5G Coverage Experience
Enhancing 5G Experience with PLDT’s Smart Communications
As 5G is quickly becoming the preferred connectivity option among mobile subscribers in the country, PLDT Inc (PLDT), a leading integrated telco network, and its wireless subsidiary Smart Communications, Inc (Smart) have observed a steady rise in average monthly 5G data usage in 2023. This growth is due to their excellent 5G mobile network, which has received multiple awards.
In 2023, the average quarterly 5G data traffic almost doubled, showing a 95% increase compared to the previous year. Specifically, in the fourth quarter of 2023, Smart network experienced a 16% surge in average monthly data traffic on its 5G network, compared to the previous period. The driving forces behind this growth were the availability of new, more affordable 5G devices and the continuous promotion of Postpaid Unli5G Signature plans.
“As we strive to continue delivering the best mobile experience to our customers, we also ensure that our offers are value-packed and relevant, and that we are also able to make the latest handsets more accessible for our subscribers to make it easier for them to upgrade,” said Alex O. Caeg, Head of Smart Consumer Wireless Business.
Smart’s mobile network has been supporting the continuous increase in data usage. Recently, the network was recognized by independent analytics firm Opensignal for delivering the Philippines’ Best 5G Coverage Experience. The network covers 97% of the population and is part of the largest integrated network in the Philippines, which includes PLDT’s 1.1 million kilometer fiber infrastructure.
“Coverage is key to 5G adoption. Our latest citation from Opensignal is a testament to Smart’s commitment to expand the reach of our network across the Philippines. These efforts are also bearing fruit, as can be seen in the increase in our 5G data traffic, which has practically doubled,” Caeg added.
Smart’s initiatives to deliver enhanced mobile products and services are aligned with the PLDT Group’s endeavors to narrow the digital divide and provide connectivity to all, supporting the United Nations Sustainable Development Goals (UNSDG) particularly on SDG No. 9 – Industry, Innovation, and Infrastructure. These also reinforce the Group’s support for the Government’s overall digitalization thrust.
Opensignal Awards – Philippines: Mobile Network Experience Report April 2024, based on independent analysis of mobile measurements recorded during the period January 1– March 30, 2024 © 2024 Opensignal Limited.
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Read: Smart leads with the Philippines’ best 5G Coverage and Availability, according to Opensignal results
Smart drives increase in 5G data traffic powered by the Philippines’ Best 5G Coverage Experience
Melo Villareal
Out of Town Blog